2D animation is one of the major types of animation. It’s
widely used for creating animated movies, cartoons,
marketing videos, advertisements, corporate presentations,
educational materials, video games, and so much more.
With the rise of video content, more and more businesses
consider using animated videos for promotion, as they
increase conversion rates by 20%. Some companies hire
animation teams, others try to create them online with the
help of video maker tools.
Animated videos have a huge impact on the audience in three
different ways: visual, auditory, and kinesthetic. Besides,
they can be simply adorable.
This is an example of a 2D animated explainer video by
MailChimp which fully presents the platform through
animation accompanied by playful music and a professional
voice-over.